Taste and take hope the latest in freefrom food and drink. Meet the producers and find out exactly what is (and isn't) in the products.
Shopping - 1000s of products
Home & Lifestyle
Living with allergies, hayfever, asthma and eczema can be a struggle every day. Find products to help make your home feel safe and comfortable again.
Skin & Body
Sensitive skin, eczema, allergy-related skin conditions - find help, advice and products that are right for your body and your skin.
Special Features & Fun Activities
FREEE by Doves Farm Kitchen
Join in freefrom cooking classes, designed to inspire the chef hiding within. Plus, you can stock up on your favourite FREEE by Doves Farm products and even be part of their VIP experience.
Skincare Specialists La Roche-Posay
Pop by the La Roche-Posay stand for free samples and skincare consultations from Consultant Dermatologists. Gain professional advice on how to care for your skin properly.
Free-entry seminars from the experts. Seminars from the UK’s leading experts in allergies, coeliac disease, eczema, IBS and more. An opportunity to hear from and talk to the people who know the most about your condition.
Freefrom Family Corner
NEW: A new space at the show where kids (and you!) can have freefrom fun - and learn - all at the same time! These 20 minute sessions include everything from story time to puppet shows, for various age groups.
NEW: Dedicated to those attending the show who need to reduce their sugar, fat and salt in-take, the Freefrom+ Zone gives you the chance to discover the new and exciting brands you need to live better.