Shopping - 1000s of products

Food & Drink

Taste and take hope the latest in freefrom food and drink. Meet the producers and find out exactly what is (and isn't) in the products.

View Brands

Home & Lifestyle

Living with allergies, hayfever, asthma and eczema can be a struggle every day. Find products to help make your home feel safe and comfortable again.

View Brands

Skin & Body

Sensitive skin, eczema, allergy-related skin conditions - find help, advice and products that are right for your body and your skin.

View Brands

Special Features & Fun Activities


Join in freefrom cooking classes, designed to inspire the chef hiding within. More details of these yummy sessions will be coming to you over the next few months.

What's cooking?

Skincare Specialists La Roche-Posay

Pop by the La Roche-Posay stand for free samples and skincare consultations from Consultant Dermatologists. Gain professional advice on how to care for your skin properly.

Find Out More

Learning Theatre

Free-entry seminars from the experts. Seminars from the UK’s leading experts in allergies, coeliac disease, eczema, IBS and more. Hear from and talk to the people who know the most about your condition.

Find Out More

Freefrom Family Corner

A space at the show where kids (and you!) can have freefrom fun - and learn - all at the same time! These 20 minute sessions include everything from story time to puppet shows, for various age groups.

Find Out More

Natural Zone

An area dedicated to pure, clean and chemical-free products. Because your body deserves only the best nature has to offer. Check out the exhibitor list for which brands are already signed up to be there.

Find Out More

Allergy CPD Masterclass - healthcare professionals only

Friday 2 July

Dedicated allergy-specific CPD training for GPs, Nurses, Pharmacists, Paediatricians, Dietitians, Dermatologists or Respiratory Specialists.

Free-to-attend for healthcare professionals.

Book your place     View the agenda

Live Event

AFF Club

Free From Trade Show

Offical Kitchen Experience Sponsor


Official Skincare Partner - La Roche-Posay