The Allergy & Free From Show

1 – 3 July 2022 ExCeL London

What’s On

There is so much to do at The Allergy & Free From Show London. Get planning your visit here!

Brands Food

Food & Drink

Taste and take home the latest in free-from and plant-based food and drink. Meet the producers and find out exactly what is (and isn't) in the products.

Brands at the Show

Learning Theatre

AFF Chat Theatre

Free-entry seminars from the UK’s leading experts in allergies, coeliac disease, eczema, IBS and more. An opportunity to hear from and talk to the people who know the most about your condition.

Free Entry Seminars

Blogger Meet Up

Blogger Meet-Up

Taking place on the Saturday of the show, this cool, calm and private space away from the hustle and bustle of the show floor gives a stunning view of the entire event...

Register Now


FREEE Kitchen

FREEE return to London with us to continue to help you to discover the road to gluten free deliciousness. As the exclusive kitchen sponsor, you can find them at the heart of the show. 

FREEE Kitchen

becky signing

Book Signing Theatre

Have your one on one moment with your free from heros at our brand new Book Signing Theatre. Buy books or bring your own from home to get your personal message written inside.

Book Signing Theatre


Trade Conference

Attend this unmissable B2B stream, where a stellar panel of experienced industry experts will assess where Free From finds itself in 2022 and discuss the key commercial challenges that lie ahead.

Trade Conference

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