Welcome to The Allergy & Free From Hub

 Live Event - 1 to 3 July 2022 ExCeL London

Welcome to the central hub for all things allergy and freefrom. At The Allergy & Free From Show, we run the world’s largest freefrom celebration, where you can see thousands of products, from household names to exciting start-ups; all looking to show you what they have to offer. You’ll find learning experiences and fun activities for everyone, with cooking classes, seminars, expert advice, skin consultations and more.

On top of that, this is also the place to read the latest articles from the biggest names and get exclusive deals through The Allergy & Free From Club.

And you can get the products you love every day of the year with The Allergy & Free From Shop - bringing the magic of shopping at our shows, directly to your home. 

Still not enough? Tune into The Allergy & Free From Chat every month to see interviews and cook alongs with your favourite bloggers, chefs and celebrities.


Live Event

AFF Club

Free From Trade Show

Offical Kitchen Experience Sponsor


Official Skincare Partner - La Roche-Posay