The Allergy & Free From Show

5 – 6 November 2022 NEC Birmingham


The Allergy & Free From Shows are Europe’s largest consumer events for the free from market.

The show co-locates with Just V Show (same time, same hall) to deliver the UK’s largest, most engaged community of free from, plant-based and health-conscious consumers.

No other event can connect your brand to more people living gluten-free, milk-free or egg-free, as well as flexitarians, vegans and vegetarians.

A family show frequented by thousands of adults (of all ages) and children. Attendance is driven by ABC1 affluent females in their mid-40s.

Visitors are decision-makers on household spend, plus influencers on spend beyond their household (huge additional word of mouth reach).

The show is proven to disrupt buying behaviour and dictate consumer spend for the forthcoming year. Our fans use the show to decide what they like, who they like and where their purchasing loyalty lies.

The show also attracts thousands of B2B C-Suite and Buyer contacts from retailers, wholesalers, manufacturers and food service companies, as well as health professionals and an unrivalled network of renowned free from and plant-based Influencers.

Visitors to the show are not window shoppers or time wasters, they are buyers. The show delivers huge numbers of genuine buyers who are ready to spend what it takes to improve their lives. Visitors come to the show with the intention to buy.

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Our Team

Packed full of freefrom suppliers. Passionate health focused businesses and fantastic networking opportunities. Oh yeah…and lots of foodie samples.
Laura (via Facebook), #FreeFromer