Visitor marketing

The 2006 marketing campaign had a value of approximately £100,000 based around the distribution of nearly a million promotional ticket flyers through direct mail and inserts as well as extensive magazine, newspaper and poster advertising.

In 2007 we will expand ticket distribution through greater use of posters and direct mail to health professionals, clinics, schools and targeted consumers.

The highlights of the 2006 campaign include:

Advertisements (mostly full page):
- 100 Posters on London Underground High Traffic Sites
- Breathing Space
- Exchange (National Eczema Society)
- Asthma News
- Allergy Magazine
- Independent Community Pharmacist
- Foods Matter
- Practice Nursing
- British Journal of Community Nursing
- Dietetics Today
- Organic Life

Inserts:
- BBC Good Food
- You are What You Eat
- Zest
- Top Sante
- Mother & Baby
- Allergy Magazine
- British Journal of Community Nursing
- Practice Nursing
- Crossed Grain (Coeliac UK)
- Dietetics Today
- Asthma News
- Exchange (National Eczema Society)
- Live It!
- Healthy Magazine
- Foods Matter
- Autism File
- Airways

Other ticket distribution:
-130,000 Direct Mail Campaign to targeted consumers and health professionals including all GP surgeries in London and the South East

PR:
A highly successful PR campaign delivered numerous press articles, free ticket offers, national TV and Radio

Clip 1 (BBC Radio 2) - click here to listen
Clip 2 (BBC 5 Live) - click here to listen
Clip 3 (BBC 5 Live) - click here to listen